Case Study
How a US Wellness Brand Launched a Private Label Smart Ring in 90 Days
A direct-to-consumer wellness brand needed a health-tracking smart ring under its own brand — without an in-house hardware team.
The Challenge
The brand had validated demand for a sleep and recovery tracking ring but had no hardware engineering team, no factory relationships and a 90-day launch window tied to a funding milestone.
The Approach
Pineeon proposed an ODM reference design already validated for PPG accuracy, customized the shell finish and app UI to the brand’s identity, and ran sample iteration and compliance testing in parallel rather than sequentially.
The Result
First shipment of 10,000 units left the factory 90 days after kickoff, fully CE and FCC certified, with companion app white-labeled under the brand’s name.
| Client Type | DTC Wellness Brand |
| Market | United States |
| Product | Smart Ring — ODM |
| Order Volume | 10,000 units (first run) |
| Timeline | 90 days, kickoff to shipment |
| Compliance | CE, FCC |
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