Smart Wearables

Companion App White-Labeling: What’s Actually Customizable

App white-labeling ranges from a simple logo swap to a fully rebuilt UI -- here's the spectrum and what each level typically costs.

Published April 3, 2026 · Smart Wearables

Basic White-Labeling

Swapping the app icon, splash screen and brand colors over a shared underlying app codebase is the fastest, lowest-cost option, suitable for buyers wanting a branded feel without app development investment.

Deep Customization

A fully custom UI, unique feature set, or standalone app store listing under your own developer account requires meaningfully more engineering time and should be scoped as a distinct project phase, not assumed to be included in standard ODM app white-labeling.

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