Companion App White-Labeling: What’s Actually Customizable
App white-labeling ranges from a simple logo swap to a fully rebuilt UI — here’s the spectrum and what each level typically costs.
Published 2026-04-03 · Smart Wearables
Basic White-Labeling
Swapping the app icon, splash screen and brand colors over a shared underlying app codebase is the fastest, lowest-cost option, suitable for buyers wanting a branded feel without app development investment.
Deep Customization
A fully custom UI, unique feature set, or standalone app store listing under your own developer account requires meaningfully more engineering time and should be scoped as a distinct project phase, not assumed to be included in standard ODM app white-labeling.
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