The Case for a Single SKU Launch
Concentrating your initial budget and marketing on one well-positioned product simplifies inventory planning and lets you validate demand before committing to a broader tooling investment across multiple tiers.
When a Multi-Tier Launch Makes Sense
Retail and distributor buyers often expect a good-better-best shelf presence from day one — if your channel strategy depends on retail placement rather than direct-to-consumer, a multi-tier launch may be worth the added upfront investment.